A pool is often a fusion of several businesses that work hand in hand for improved profit. Pool builders, furnaces, plumbing contractors and landscapers are all an integral part of a successful swimming facility. Many owners of residential homes resort to having a private pool in their backyard for personal use as well as for entertaining on a regular basis. However, for many residential pool owners the addition of a commercial building, like a town house or a high rise apartment, brings with it the added responsibility of creating a more attractive setting to better accommodate visiting clients and potential buyers.

One of the key elements of any successful pool setting is the proper and adequate installation of the various devices that are necessary to properly create the desired aquatic environment. A common device in a public pool that has evolved over time is the filter system. While the traditional design utilizes the manual suction method for circulating water through the filter, more advanced systems utilize electricity for both the suction and the electrical motor placement in the pool. This setup increases the effectiveness of the system by allowing high powered filters to be used with less water pressure, and the ability for automatic switches to turn the system off during non-swimming hours.

Other devices are used for filtering and to create an aesthetically pleasing atmosphere for the general public, but they can also be useful for private individuals who are preparing their own private swimming pools. Pool lights are another important device to consider when choosing the right filtering system for your pool. Pool lights are designed to increase the overall lighting level in the pool environment and to improve safety for swimmers and for other guests who may frequent your pool area. Typically a high output solar lamp will provide enough light for most swimming pools, though for larger pools that have lower levels of chlorine or chlorine byproducts, additional lighting is often necessary.

Another important aspect of advertising in swimming pools is the effective placement of the appropriate signs. Most advertisements are purchased in large outdoor format materials such as paper and signs are generally quite large and easily seen from afar. Outdoor signage should be relatively simple to read and in an attention-grabbing font, but should still be able to effectively communicate the benefits of using a particular filtration system to address a particular problem or concern that you have.

Suction is an important component of the filtration system, and this should also be a focal point of the advertisement. It is common for advertisements to be hung in the inlet of the pool or alongside the suction line, but there are many other places that effective advertisement could be posted such as on the side of the inlet filter or on the outer cover of the pump housing. Suction ads are often best placed near the inlet, as suction can be very strong as water enters the pool, but may not be as strong as suction that is experienced when the pool is full.

There are some effective ways of using an advertisement in a pool. When the sign advertising is visible, it makes the pool seem more lively and full of activity, thus entices more people to use the pool. It is also important to make sure that the wording of the advertisement is relevant and clear to most people who will be reading the advertisement. The advertisement should be short, sweet, memorable, and easy to understand and a good example of a successful advertisement would be a humorous quote or a catchphrase that is related to using chlorine, the way it is supposed to be used, and how it can improve the quality of life for pool users.